Advertising is the most powerful tool in the world of business and marketing. Television, radio and print - these are the most applied mediums of advertising that is proficient in catching consumer’s significant awareness.To catch the customer’s attention, advertisers and their exclusive advertising affiliates must pull out something captivating and unique - a head turner concept that is! And today, I’m a hundred percent sure that Renault made a smart and comic move that can definitely tickle the minds of every consumer. The Auto Spectator reported that last September 19, 2007, Renault signed an agreement with 20th Century Fox L&M and Publicis. The three well-known groups have come up with an extraordinary advertisement that will feature “The Simpsons” for the promotion of the all-new Renault Kangoo!
Here are the cool highlights, check it out:
- An original partnership imagined by Publicis Conseil: 20th Century Fox L&M and Renault
- An original ad campaign: the Simpsons leave the world of the series to explore the real world
- New 2008 Renault Kangoo, the ultimate family car, can take anything - even the ultimate family - the Simpsons!
The ad campaign’s nature is systematically hilarious. Of course, it’s “The Simpsons” that we’re talking about. The ad guarantees 101 percent fun and laughter all the way through the Kangoo’s nerf bars. The ultimate yellow family will put the all-new Renault Kangoo to an actual severe test to highlight the vehicle’s exceptional features. The Simpsons, Homer, Marge, Bart, Lisa, Maggie and grandfather Abraham Simpson disappear from the cartoon world and entered a portal to the real world.
And for everyone’s info, the worldwide Simpsons/New Renault Kangoo advertising campaign will be aired in 29 countries starting in France on February 9.
