Already in 2013 to go into the i3 Series: The future is electric at BMW ever closer. At the opening of the world's first 'i store' in London now more details on the new sub-brand has been announced.
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| 2013 bmw i3 electric |
Clean materials
Among other things, the study 2013 BMW i3 Concept, a new color and material concept gets in the interior. There are renewable raw materials such as leather, eucalyptus wood, natural fibers and wool are used. Interestingly, the breakdown of the interior: no center tunnel divides it, the occupants can easily switch to continuous benches the page to get better about parking in tight spots to get out. The cockpit is dominated by a detached steering column, which houses the main controls such as instrument cluster, start-stop button and gear selector lever. Other operating units such as the control of air conditioning and audio system are integrated into the dashboard. Three large displays, according to BMW set the interface between the vehicle and passengers outside world is dar. There is a 6.5-inch instrument cluster on the steering column, a 8.8-inch central display and positioned beneath it, a display for climate and audio functions .
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| bmw electric car |
Driving and Life
Already known is the technique of the BMW i3 Concept : The manufactured predominantly from aluminum components "Drive Module" integrates the drive, the battery and the chassis, while it is in the "Life-module" is a cabin made of carbon fiber reinforced plastic, CFRP. The electric power output of 125 kilowatts, respectively, 170 horsepower and a maximum torque of 250 Newton meters available. For the sprint from zero to 60 km / h in the compact car less than four seconds, which should fall into 100-km/h-Marke under eight seconds. Maximum 150 km / h are possible. For the power supply are mounted in the floor lithium-ion battery charge. They can be recharged via a regular electrical outlet in six hours, with a rapid charger are available for an hour 80 percent.
Option for Cyclists
In the rear of the BMW i3 Concept two specially designed to fit pedelecs aluminum and carbon fiber. They can be folded up for transport in the trunk, but there is also a handy sliding mode for driving on public transport. The vast than 20 kg Electric bicycle is supported at speeds of up to 25 km / h, a battery charge lasts for 25 to 40 kilometers. Recharge time: normally four hours, with rapid charge 1.5 hours.
New distribution channels
There is a new marketing concept for the BMW i-products reported. The sale will take place in selected markets through a so-called multi-channel model. In addition to the traditional dealer will be including a mobile sales force and sales available via the Internet. All new distribution channels are networked together. The customer can lease a car or buy completely. He always closes a contract with BMW, and not with the dealer. To start in 2013 will probably sell more than ten percent of the European BMW dealer the i-models, focusing initially on urban areas. Included is a complete package called 360 degrees Electric: It includes a wall box, including installation and green electricity for charging at home, the possibility of reserving public charging stations, and the use of car-sharing.
